Michelle Fitzsimmons

Senior Content Writer + Editor

About me

I am a writer and editor with more than 10 years of experience spanning journalism and marketing. My expertise runs the gamut from punchy digital ads to thoroughly researched eBooks (complete with subject matter expert interviews). Little known fact: I lived aboard a sailboat for more than a year. Featured below are some of my most well-received articles and blog posts. Please click on a block to read the full article or blog post text. Thank you for visiting!

AR you ready? Here's why Apple can win augmented reality

Apple is finally taking on its biggest rivals in an arena where up until now it's sat on the sidelines: augmented reality. The tech giant announced its first homegrown salvo into the AR wars during its WWDC 2017 keynote earlier today. It comes in the form of a new developer framework within iOS 11 called ARKit. Simply put, ARKit allows content creators to develop augmented reality applications for iPhone and iPad. Backed by the Unreal game engine, ARKit taps into an iOS device's camera for real-world

How small business owners can make WFH work for them

Working from home for an extended period is a new reality for many of us. But, for small business owners, work from home (WFH) isn’t necessarily new. According to 2017 data from the Small Business Administration, about half of small businesses are home-based. Just over 60% of companies without paid employees operate out of the home, as do 23.3% of small employer firms. These stats are before COVID-19. Today, many small businesses have moved to work from home because their physical locations

Cybersecurity: are you doing enough?

You’ve seen the headlines: cybersecurity breach at big-name company, data of millions of users stolen. But what doesn’t often make the front page is that cybercriminals are increasingly targeting smaller organizations. According to Verizon’s 2018 Data Breach Investigations Report (DBIR), 58% of small businesses have experienced a cyber attack. What are cybersecurity best practices that every business can follow? What do SMBs, in particular, need to know to stay secure? I chatted with Rob Tate, Senior Application Security Manager at 8x8, to get his take on

Facebook Spaces is the most fun I've ever had in virtual reality

The biggest product unveiled at Facebook's annual developer gathering, known as F8, is Facebook Spaces. It's a virtual hangout app where you and up to three friends can travel to exotic locations, draw pictures, put silly masks on, and share selfies to post to Facebook. It's also the most fun I've ever had in virtual reality. The concept is simple. First, you need an Oculus Rift headset and Oculus Touch controllers. Then you create a virtual avatar of yourself, sync your Facebook account with the Spaces application, and go into a sort-of homebase

How to power through a time change like a pro

Whether the clock is springing forward or falling back, time changes can be a shock to your system. It’s not just about having an extra hour of daylight or darkness; changing the clock can be detrimental to your health. Hospitals see a 24% uptick in heart attacks when Daylight Savings Time begins in the spring, with a 21% dip after it ends in the fall. Researchers observe an increase in fatal car accidents associated with both time changes. What’s going on? Light is the primary signal our internal clocks—our circadian rhythms—use to tell us when to wake up and go to sleep

How Android smartphone cameras are drastically changing in 2018

Finding a phone with a single-lens camera will be more difficult in 2018 as Qualcomm is introducing three new camera modules, with two specifically designed to boost the depth sensing prowess of our devices. Just as Qualcomm is one of the biggest names in phone processors, the imaging modules could find their way into dozens of Android smartphones next year, including some of 2018's flagships. By developing and licensing the camera parts to hardware partners, Qualcomm aims to speed up the time it takes to deliver depth sensing to

Go for the gold: How tech is transforming Olympic training

All eyes turn to Rio de Janeiro this Friday as the 2016 Summer Olympics officially begin, followed a short time later by the Paralympic Games. For athletes, the Olympics and Paralympics are the culmination of years of preparation. Thousands of hours of training have gotten them to this point, and while nothing can replace blood, sweat and tears, technology has played a vital role in getting them ready for the Games. "Athletes find technology essential to their training," Mounir Zok, Director of Technology and Innovation for Team USA, tells TechRadar. "The success of an athlete depends totally on the type of information they can put their hands on

Former Apple exec Scott Forstall on creating the iPhone and what the reviews got wrong

Scott Forstall hasn't spoken publicly about the iPhone in five years, not since he was fired from Apple in 2012. But Forstall, Apple's former SVP of iOS who worked closely alongside Steve Jobs from the time Jobs hired him at NeXT, spoke candidly about the creation of the original Apple handset during a fireside chat with journalist John Markoff at the Computer History Museum in Mountain View, California. Forstall was running the macOS 10 team when the first embers of iPhone started to glow more than 10 years ago
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